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Fraser Marketing

paid
marketing

We know how to create ads that get clicks. We don’t sell ads to be there, we do ads that convert. Is your ads just to be there or does it bring you 5x ROI?

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9
Years of experience

beyond conventional agencies

Dominate the online landscape with targeted PPC campaigns that have a profound impact on your bottom line.

Most paid ads get tuned out. But a prospect’s problems and pains aren’t so easy for them to ignore.

That’s why the right ad – with mind-reading messaging that appears at the most critical time – gets ravenously clicked. Fraser Marketing develops PPC strategies that meet your customers wherever they are in their journey, serving them ads they want to see.

ppc services
other paid channels
Great Glasses's Case Studies

local optometry's profits up by 20%

See how we consistently generate spine chilling ROI for our clients. How they reduced their sales slump by getting rid of advertising inefficiencies,

What we did for them:

Advertising Strategy

PPC Campaign Management

See Work
Centre For Success' Case Study

increasing revenue by 60%

Centre For Success had goals to build site authority, improve keyword ranking, boost organic sessions, and increase lead generation quantity and quality. They needed a creative SEO campaign from a reputable SEO agency to help B2C customers in the education industry find their highly specialized services.

Search Engine Optimization

Website Development

See Work
Midpointe's Case Study

website that drives sales

Visitors judge whether or not they trust your business from the moment they land on your site. Design, copy, UX, mobile performance, and speed are a lot to juggle – but your customer’s confidence in you depends on it.

Website Development

Branding

See Work

faqs about ppc

Our team will perform a comprehensive review of all your previous campaigns and metrics to gain a deeper understanding of your current PPC strategy. Specific elements of evaluation include wasted spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your PPC campaigns and grow your business

Our team is equipped and experienced to run PPC ads on all the major platforms including Google, Bing, and the Google Display Network. By working with these three platforms, your ads will be eligible for a variety of placements. In addition, our team will have a wide range of targeting tools available to them. As a result, we will be able to reach your customers, no matter where they are.

Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.

Remarketing, and its associated campaigns, is a technique aimed at drawing visitors to your site back in and encouraging them to convert. This is done by showing ads to those individuals who have previously engaged with your site or app. Setting up such a campaign provides you with additional settings and reports designed specifically to reach previous visitors and users. Typically, the ads are customizable and dynamic so you can feature the specific product or service each user was viewing when they abandoned your site.

 

Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads which appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more

At Fraser Marketing, our strategies are customized based on the individual business and its unique needs and goals, as well as the competition in your industry. So we can’t give you a specific number without first reviewing your current PPC strategy. Use one of the forms above or below to request a FREE PPC audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.

We turn Google Ads, display advertising, remarketing and other types of PPC into lead machines that drive qualified visitors to your site. Whether it’s reviving existing underperforming campaigns or creating new ones, we do it in a way that reduces spend while improving results.
For example, we helped luxury brand Coco De Mer cut advertising costs by 65% while boosting effectiveness by 3.4% for every £1 spent.

Google Optimization Score of FM

Others

Based on Google Optimization Scores.

Advanced Targeting

Advanced Targeting

Comprehensive Audit

Comprehensive Audit

Constant Testing

Constant Testing

trusted by many

Digital marketing solutions that build your bank account, not break it.

how do we do it?

Our aim is to ‘fail fast’ – testing and learning the best way to deliver results based on the organisation’s unique stakeholder and audience groups. After all, the easiest way to waste budget on digital marketing is to stand still and wait for something to happen.

The process
05
Analysis

Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.

Strategy

Once a baseline of your current marketing efforts is developed, we draw up the best marketing mix for reaching your business goals. Then, campaigns for each channel are mapped out, maintaining a holistic view of the overall PPC marketing strategy.

Implementation

Your campaigns are launched and results are continuously measured. These campaigns will go through many iterations as we test and tweak.

Results, Rinse, Repeat

Enjoy a greater influx of revenue while we keep doing our job. As feedback informs shifts in ad placement, copy, and targeting, you’ll see a gradual increase and refinement in your results.

get your free, no-strings appraisal

that other agencies would bill for.

Project Offers

hello@frasermarketing.ca

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