organic
marketing

An SEO audit is a crucial step in the Fraser Marketing methodology. Our team will conduct a comprehensive review of your entire SEO setup both on and off-site to develop a deep understanding of your current strategy. Specific elements of evaluation include current metadata, backlinks, content, technical setup, and keywords. We will then use these findings to develop a robust strategic plan that will help increase your ranking on search engines and start driving more traffic directly to your website.

Unfortunately, SEO does not usually show an immediate impact. It takes time for search engines to update your site’s reputation and begin ranking it higher. Typically, you should begin to see results about 3 to 6 months after updates are made. However, the most impactful results won’t likely be seen until about 12 months after changes are made. That seems like a long time, but throughout that time period, you will notice increasingly positive changes in your metrics.

Simply put, SEO keywords are words or phrases that describe the content of your site and what it is about. Search engines, like Google, then use that information to determine if the content is relevant to a particular search query and how the page should rank in those searches. In essence, keywords are what gives a web page its search ranking. And as a result, they are what help people find your website.

A backlink is also known as an inbound or incoming link and is created when another external website links to your site. Such links are particularly valuable for SEO because it helps to build a positive reputation for your website and its content. This is because the backlink acts as a signal to search engines that others find the content of your website to be valuable and credible. When many different sites link back to the same webpage or website, it allows search engines to infer that the content is worth linking to, and therefore also worth ranking higher on a search results page.

When it comes to SEO there are a lot of tools available to increase the efficacy of your efforts. Our team of experts chooses to use a combination of best-in-class tools that provide us with invaluable data about our client’s sites. These include KeywordTool.io, Moz, SEMRush, AWR Cloud, and MarketMuse. Each tool provides our team with a unique set of data, but together the entire stack paints a clear picture of any given website’s SEO strategy and any resulting changes. We can use these tools during an audit as well as after we have implemented changes to continuously monitor improvements.