web
develpoment

In general, a website audit can mean a lot of different things depending on who you are working with. But at Fraser Marketing, a website audit is a comprehensive review of all the elements that construct your site and corresponding solutions. From the framework and page load speeds to the design of your site, our web developers and marketing team looks at every single detail of your site during the audit process. Assessing your website at this level allows us to determine the changes that need to be made to improve and optimize the experience for your visitors, which ultimately helps to increase the profitability of your site. And who doesn’t want that?

UI is more formally known as User Interface and is often used in terms of design. Unfortunately, the term is often misused colloquially leading to misinterpretations of what UI actually is. In reality, UI design is focused on the look and feel, presentation, and interactivity of your site. These are the elements that your customers will most obviously notice when they visit your website. Some examples of UI elements include any animations and colors used.

UX is the shorthand for User Experience and is focused on improving the usability or ease of use, and pleasure provided in the interaction between your customer and the website. These are the elements that your visitors may not consciously notice but do indeed impact their time on your site. For example, UX designers will ensure that your website is easy to navigate and important information can be found quickly. They may use tools like visitor recordings to determine where visitors have trouble and implement changes to enhance the customer’s interaction with your site.

Unfortunately, these two terms are frequently mistaken as interchangeable ways to refer to the customer-facing design of a website. However, this is not the case as there are some distinct differences between these two practices. While both UI (user interface) and UX (user experience) impact the way a customer experiences your site, UI manages the more obvious design elements and presentation of the pages. UX, on the other hand, looks at how visitors interact with your site and how easy it is for them to perform certain actions. Clearly, UI and UX are closely linked but these subtle differences in responsibilities are notable.