WordPress has been around for the best part of two decades.
During this time it has been part of an ever-changing internet, seeing languages and frameworks be adopted and then become obsolete and seeing hundreds of other CMS systems come into – and fall out of – usage. It’s been through a lot of changes and has shown itself to be one of the longest-enduring Content Management Systems ever developed.
In this post, I want to explore why we at Fraser feel that WordPress deserves its place at the top – and how we keep pushing the limits to make sure it’s the best choice for you.
For “Brochure” Websites
Part of what makes WordPress such a good solution today is the community. WordPress (dot org, the more flexible self-hosted version) accounts for over 20% of all self-hosted sites on the internet today. That’s huge. Even more impressive, WordPress currently powers more than 60% of websites that are using Content Management Systems.
This means that if there are issues, more often than not you’re not the only one facing them. If the problem is one of those rare cases where a bit of Google-Fu doesn’t sort it, there are experienced people willing to fix it for you.
The reason that having a huge developer base is so key, is because of another one of WordPress’ strengths — flexibility.
You can strip WordPress apart and rebuild key functionality to shape it how you want. Some CMS solutions can feel like trying to cram a square peg into a round hole. Luckily that isn’t the case with WordPress. Here at Fraser, we like to keep things smooth for both the client and the developer by eliminating any unnecessary functionality. This means customising what’s already there and creating entirely new bespoke solutions to handle those bits of functionality that make your website unique.
With WordPress you don’t have to fight the system as it can be completely customisable. It can be as small or as big as you need, from a one-man blogging platform to HypeBeast online stores or the Spectator Bookshop, which brings me on to my next point.
WordPress has picked up a bit of a bad reputation over the years as far as security goes. Rest assured, the WordPress community has developed a range of really solid security plugins. We build with security in mind and always recommend that you lock down your hosting with SSL certificates.
For Ecommerce Websites
Around 4 million online stores are currently powered by WooCommerce — and it’s not hard to see why. WooCommerce is powerful; it can handle up to a million products, and easily integrate with the biggest payment gateways in the world.
It’s also received all of the bonuses of a regular WordPress installation: it’s modular, flexible and adaptable in its own right. With a hugely successful and knowledgeable community of expert Ecommerce developers, there’s specific solutions for most things that you want to be able to do with your store — and the expertise to develop new solutions for anything else.
Then, there’s the pricing. WooCommerce, a platform easily capable of keeping pace with the Ecommerce giants out there like Shopify and Magento, is completely free. Some payment gateways will take commission and some of the extensions need to be paid for upfront (this is actually how the WooCommerce developers make their money), but the platform itself is totally free. For businesses taking their store online for the first time ever, or even for smaller stores that have been selling online for a while, that’s a big draw.
Lastly, do you know your customers? WooCommerce provides extensive and detailed analytics, which means you have the opportunity to get to know who’s buying your products so that you can boost your sales. You can do this on your own or with the help of an experienced marketing agency like Fraser Marketing.
In Marketing, Everything is a Funnel
Certain pieces of content are designed to introduce the brand, while others are remarketing efforts
