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Ready for your business to thrive? Fraser Marketing helps opticians grow their stores. We focus on everything from digital strategy and web design to SEO and paid advertising.

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Years of experience

"standing out from the noise" isn't enough.

Optical digital marketing can be a challenge. You want to focus on providing the best care for your clients , but you know it’s also important to ensure they come back and that new patients know about your services. You need a solution that helps you achieve all your goals.

Agencies claim they’ll target your audience in their buy-ready moments. For us, that’s the easy part. We go further by positioning you as the only real choice before your audience even realizes their desire to buy. You become a mind reader at every customer touchpoint – generating repeat buyers and larger purchase orders from leads who trust your brand and crave your product.

faqs about optical marketing

The Fraser Marketing audit is a crucial step in our methodology. Our team will perform a comprehensive review of your current marketing efforts and your sales funnel to develop a deep understanding of your B2C marketing strategy and where improvements can be implemented. Specific elements of evaluation include visitor behavior, pipeline analysis, channel attribution, nurturing and automation, and existing content materials. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your funnel and grow your business.


Lead generation is the process of attracting prospects to your company and converting them into interested customers. This could include job applications, blog posts with web forms, collecting registration information for live events, and other online content containing visitor information. Gathering specific information about visitors in this way allows us to identify interest in what your company is offering so you can follow up with them. If a visitor inputs their contact information to receive access to a whitepaper your company published, you can follow up on this lead with information about a relevant service you provide.


A buyer persona is a semi-fictional representation of your ideal customer. The development of these personas is based on market research and real data from your existing customers. Our team then extrapolates the data to find patterns and create detailed personas highlighting the customer’s needs, interests, background and more. Using these personas helps you relate to your key buyers and deliver better content and messaging. This practice is known as persona marketing and can be extremely effective in producing results.


At Fraser Marketing, our strategies are customized based on the individual business and its unique needs and goals, as well as the competition in your industry. So we can’t give you a specific number without first reviewing your current marketing strategy. Use one of the forms above or below to request a FREE marketing audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.

cost of our team < cost of an intern

Consider us your partner in helping you reach your goals. We're the marketing experts in your corner who will help you develop a strategy and then execute the steps to bring you results.

And when it comes to your trust, we earn it at every stage of our partnership.

Google Optimization Score of FM


Based on Google Page Speed Tests

Free Opportunity Appraisal

Free Opportunity Appraisal

Niche-Specific Experts

Niche-Specific Experts

Transparent Reporting

Transparent Reporting

repeatable proof is harder to come by.

Digital marketing solutions that build your bank account, not break it.

how do we do it?

Our aim is to ‘fail fast’ – testing and learning the best way to deliver results based on the organisation’s unique stakeholder and audience groups. After all, the easiest way to waste budget on digital marketing is to stand still and wait for something to happen.

The process

Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.


Once a baseline of your current marketing efforts is developed, we draw up the best marketing mix for reaching your business goals. Then, campaigns for each channel are mapped out, maintaining a holistic view of the overall PPC marketing strategy.


Your campaigns are launched and results are continuously measured. These campaigns will go through many iterations as we test and tweak.

Results, Rinse, Repeat

Enjoy a greater influx of revenue while we keep doing our job. As feedback informs shifts in ad placement, copy, and targeting, you’ll see a gradual increase and refinement in your results.

get your free, no-strings appraisal

that other agencies would bill for.

Project Offers

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Call me at +1 778 598 8440

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